Microsoft sorry for sexist advertising

Microsoft has issued an apology after its latest attempt to promote the Xbox One was branded as sexist.

The platform holder published a customisable letter earlier in the week that was aimed at the girlfriends or wives of players.

Users could change key words around to convince their significant other that an Xbox One is beneficial to the household, but the joke ended up falling flat by focusing on out-dated gender stereotypes.

The reaction on Twitter has been hostile to say the least, with Thomas Was Alone developer Mike Bithell tweeting, "Oh... Oh dear," and when people argued that words could be swapped around he said, "I get that it's defaults, but defaults are important to the discussion."

After hearing the complaints, Microsoft sent out a statement apologising for any offense caused and said that changes are being made.

"The letter is fully customisable and we meant no offense, but understand how the defaults could be perceived. We're making changes to the letter defaults and apologise for the oversight."

For now the letter has been taken down, but there's a screenshot below which shows the original.