The free-to-play model will influence all games created by Ubisoft in the future.
Ubisoft's Alain Martinez spoke during an investor's call today about how adopting free-to-play would be more profitable for the company in the long run.
He claimed players would spend more on a free-to-play game than they would through more traditional methods.
Ubisoft's director of online, Stephanie Perotti, elaborated by pointing to The Settlers Online.
She said: "The Settlers Online is set to make more money in four years than the Settlers brand did on PC over nine years.
"We can control everything from the pricing to marketing as if it were an online store."
Martinez went on to explain the role of free-to-play on the next generation of consoles.
"There will be free-to-play on consoles, but in the future, with games like Sleeping Dogs, we could see more opportunity for $60 USD games to learn from the free-to-play model," he added.
"The next generation will offer more and more item-based content. This will benefit our games' profitability."
One free-to-play title Ubisoft is bringing to consoles is Spartacus Legends. To make it fair for everyone, players will need to reach a certain level of 'fame' before they can purchase the best equipment.