EA is already showing off Battlefield 4 to certain industry insiders.
CEO of American retailer GameStop, Paul Raines, claimed to have seen early footage of the shooter yesterday.
He took to Twitter to voice his approval, and he seemed rather impressed by what he witnessed.
"Got to see Battlefield 4 today and all I can say is WOW!" Raines tweeted. "Can't wait for you all to see it."
The official EA Origin Twitter account then retweeted Raines' post, before adding: "BF4 is coming! Celebrate with big BF3 sale."