Sleeping Dogs success can 'launch new franchise'

Square Enix says the success of Sleeping Dogs could launch a new franchise.

Sleeping Dogs was released last week with promising sales figures.

Square Enix UK sales manager, Andrew Larcombe, spoke about the buzz the game is currently generating.

He told MCV: "We are extremely pleased with the opening weekend of Sleeping Dogs and it's great to see that players are clearly enjoying the fantastic new features it brings to the genre.

"The market has been quiet recently, but we're confident that Sleeping Dogs is a game that you will 'have to have' and the buzz it's generating across the forums is a strong sign it can continue to stay near the top of the charts through the peak period."

He concluded: "There's always at least one new IP every year that catches people off guard and can launch a new franchise and we think this is the one."